Red Bull Project New York


Programming Study

New York, USA

Red Bull S.A.

Book Design

MTWTF, New York


The study offers recommendations for the architectural program of a new music space. It takes into account the music landscape of New York’s five boroughs and gives an in-depth analysis of the pros and cons of prospective functions. Using architecture research tools to map out the city’s venues, industry infrastructure, and neighborhoods, the report evaluates the benefits of various combinations of site and program, including performance venue, collaborative work space, event reception area, recording production studio, rehearsal space, and broadcast studio. Diagrams and renderings help to illustrate the experience of the proposed combinations of spaces.

Project Team

Jeffrey Inaba, Alan Kwan, Stephanie Lee, Allyn Hughes, Richard Joon Yoo